In Sweden, where balance and harmony—lagom—are deeply valued, exhibitions are not just about information; they’re about experience. Adding interactive games to your booth is a modern way to increase footfall, spark curiosity, and leave a lasting impression.
In this article, we’ll introduce 15 exhibition game ideas across four engaging categories for Eurohorse fair. Whether your goal is brand awareness or meaningful interaction, these ideas are designed to resonate with Swedish audiences who appreciate thoughtful, playful encounters. Our team is here to support your implementation.
When people visit an exhibition, they often appreciate light physical activity—something fun, energizing, and not too complicated. In a society that values simplicity and movement, physical games can be a perfect way to break the ice and attract attention. These games don’t require deep thinking, but they do get people involved—ideal for creating a vibrant booth. For example, take a look at this activation we ran:
Picture a compact obstacle course shaped like a horseshoe. Players step into padded “horse boots” (custom-made, branded gear) and race to hop over mini hurdles, duck under a “stable beam,” and toss a lightweight horseshoe onto a peg. It’s fast, physical, and ties into the equestrian theme—perfect for drawing a lively crowd at Eurohorse. The branded boots and precision-crafted obstacles ensure this isn’t something attendees can whip up at home.
A tall, sleek tower holds a stack of faux saddles (specially designed with hidden weights for stability). Players must pull them off one by one using a hooked pole and stack them on a nearby platform within 60 seconds—without toppling the pile! The physicality of balancing and maneuvering reflects horse-handling skills, and the premium materials scream “buy me” rather than “build me.”
Set up a sturdy wooden frame with tiered targets labeled as “feed zones.” Players grab mini hay bales (crafted with a unique texture and weight) and toss them into the zones for points. The physical exertion and rustic charm appeal to Sweden’s love of nature, while the custom bales make it a product worth selling rather than replicating.
These games work well when placed on a digital stand in your booth and can also be extended to your website, social media, or internal communications. In Sweden, digital interaction is expected to be seamless, accessible, and informative. Knowledge-based games are great for educating visitors in a fun way—and they’re easy to adapt for two-player competition. Here’s a sample from one of our past projects:
Story: Two stable hands chat on-screen: “The herd’s at risk—false remedies are spreading fast!” “Quick, we need to stop the bad advice and save the horses!”
Gameplay: Players face a digital stable backdrop where text “remedies” (e.g., “Feed sugar cubes daily” or “Vaccines prevent colic”) fall from the top. Wrong remedies must be zapped by tapping a glowing “vet syringe” (the shooting action), while correct ones drift safely to the end line—a lush green pasture symbolizing a healthy herd.
Placeholder: The texts appear as floating scrolls, evoking old veterinary wisdom.
Why It Works: The syringe ties into veterinary precision, the pasture reflects Swedish pastoral ideals, and the game educates players about horse care—perfect for Eurohorse’s audience.
If your goal is to boost engagement while maintaining a challenge, this format is ideal. Visitors try to beat a high score, track their own progress, and climb the leaderboard. This game style aligns well with the Swedish love of fair competition and personal improvement. A transparent leaderboard motivates people to participate again and again. Check out this example in Plastteknink Nordic fair:
A 90-second runner game where players tilt their device to guide a horse across a scrolling trail, dodging rocks and jumping streams. Collect golden horseshoes for points, but hit three obstacles, and it’s game over. The fluid motion and nature setting echo Sweden’s outdoor ethos, while the equestrian focus ties to Eurohorse.
Players tap flashing “injury spots” on a horse silhouette (e.g., leg, flank) within 60 seconds. Each tap mimics applying a bandage, but miss a spot, and the horse “limps” (score drops). It’s a fast, skill-based test of reflexes with a veterinary twist, perfect for Eurohorse’s professional crowd.
A 2-minute match-3 game where players swap icons like saddles, brushes, and feed bags to clear rows and “organize” a digital stable. Bonus points for combos! The practical task of tidying up suits Swedish functionality, and the equestrian items align with the fair.
Players tilt a device to balance a rider on a trotting horse for 90 seconds. The horse speeds up, and hay bales or fences pop up to dodge. It’s a simple yet challenging skill test, reflecting horse-riding finesse and Sweden’s love for active play.
A 60-second rhythm game where players tap paw prints in sync with a heartbeat sound to “calm” a digital pet (dog, cat, or horse). Miss the beat, and the pet gets anxious (score drops). The soothing yet skillful gameplay ties into pet care and Swedish calm.
This format works best when your brand is already well-known, and you want to create excitement. If your product or service is unfamiliar, we don’t recommend starting with this type. Swedes often value fairness and transparency, so be sure your chance-based games feel lighthearted and fun—never gimmicky. Here’s how we’ve used it in the past:
A digital Wheel of Fortune styled as a wooden cartwheel with horse motifs (e.g., hoofprints, reins) carved into the frame. Spokes are painted in earthy Swedish tones—red, green, gold. Players spin for prizes like discounts or pet care samples, tying luck to the rustic equestrian world.
A slot-machine-style game with a sleek, modern design resembling a veterinary scanner. Symbols include stethoscopes, syringes, and horse silhouettes. Players pull a digital lever (a thermometer!) for a 30-second spin, winning branded goodies. It’s a nod to veterinary tech at Eurohorse.
A Plinko board shaped like a rolling hillside, with pegs as “fence posts” and slots at the bottom labeled with prizes (e.g., “Free Grooming Kit”). The disc is a shiny horseshoe that clatters down, blending Swedish nature with chance-based excitement.
Exhibition games are more than just fun—they’re strategic tools to engage visitors, communicate your message, and differentiate your booth. In a culture that values subtlety and meaningful interaction, gamification offers a respectful and impactful way to connect.
We invite you to explore your options by filling out our Exhibition Game Design Form for Eurohorse fair. You’ll receive a free one-hour consultation and get to see some of our latest creations. Let’s design something unforgettable together.
