In Sweden, where balance and harmony—lagom—are deeply valued, exhibitions are not just about information; they’re about experience. Adding interactive games to your booth is a modern way to increase footfall, spark curiosity, and leave a lasting impression.
In this article, we’ll introduce 15 exhibition game ideas across four engaging categories for Scanpack Fair. Whether your goal is brand awareness or meaningful interaction, these ideas are designed to resonate with Swedish audiences who appreciate thoughtful, playful encounters. Our team is here to support your implementation.
When people visit an exhibition, they often appreciate light physical activity—something fun, energizing, and not too complicated. In a society that values simplicity and movement, physical games can be a perfect way to break the ice and attract attention. These games don’t require deep thinking, but they do get people involved—ideal for creating a vibrant booth. For example, take a look at this activation we ran:
Picture a towering, custom-built castle façade constructed from large, sturdy corrugated sheets (far stronger than standard cardboard). Players don safety gear and race to scale the “castle wall” using built-in handholds that resemble packaging handles. Because the structure is large and striking, it demands attention. The goal is simple: ring the bell at the top before your competitor does. It’s active, fun, and decidedly not a do-it-yourself project for the average attendee.
Transform a portion of your booth floor into a labyrinth formed by stacked shipping pallets and crates. Two participants enter at different entrances, winding through the pallets as quickly as possible to reach the exit. Timers track each competitor’s finish, creating a sense of urgency and excitement. The sturdy pallet walls, branded with your company’s logo or packaging solutions, highlight the creativity and versatility of packaging materials.
This game is reminiscent of giant Jenga but uses specialized shipping crates of varying sizes. Each crate is slightly heavier or shaped a bit differently, adding complexity and the need for real physical effort. Competitors stack crates higher and higher, carefully balancing them without letting the tower crash. Onlookers hold their breath with every new addition, and the moment of collapse is exhilarating—yet the crates are robust and custom-made, making this a spectacle rather than a backyard project.
Turn large, industrial-grade bubble wrap into an oversized hopscotch court. Participants hop, skip, and jump from one circle to another, but the bubble wrap is thick enough to withstand heavy footfall—popping with every jump. It’s loud, eye-catching, and underscores the fun side of protective packaging. Again, the commercial-strength bubble wrap is a specialized item not typically available to casual buyers, emphasizing your company’s unique solutions.
These games work well when placed on a digital stand in your booth and can also be extended to your website, social media, or internal communications. In Sweden, digital interaction is expected to be seamless, accessible, and informative.
Knowledge-based games are great for educating visitors in a fun way—and they’re easy to adapt for two-player competition. Here’s a sample from one of our past projects:
In just two minutes or less, visitors learn about sustainable packaging while enjoying a fun, interactive challenge.
If your goal is to boost engagement while maintaining a challenge, this format is ideal. Visitors try to beat a high score, track their own progress, and climb the leaderboard. This game style aligns well with the Swedish love of fair competition and personal improvement. A transparent leaderboard motivates people to participate again and again. Check out this example:
Below are three popular skill-based casual games that could be adapted or used as inspiration. They’re successful, universally recognized, and can fit thematically into a packaging-focused environment with minimal creative tweaks.
Now, here are five custom game designs that align with the packaging industry’s focus on speed, efficiency, and innovation. Each can be played in about two minutes or less, ensuring a constant flow of engaged participants.
In this fast-paced tapping game, players see a virtual shrink-wrapping machine on-screen. They must tap the correct onscreen prompts to wrap boxes perfectly before the conveyor belt speeds up. Each box must be fully “sealed” within seconds, and missed taps lead to unfinished packaging. The short session delivers an intense rush, with a final score based on how many boxes were wrapped correctly.
Participants guide a character running along a warehouse floor strewn with packaging materials. With quick swipes, they must sort the items into color-coded bins (paper, plastic, metal) that periodically appear. Each correct placement earns points, while any wrongly sorted item reduces time. The game ends after two minutes, teaching quick thinking about proper recycling practices.
This is a vertical scrolling game. Players control a cartoon forklift that needs to lift boxes up different platforms. Tapping at the right moment allows the forklift to jump to the next level. If they mistime the jump, the forklift misses the platform, and the game ends. Visuals can feature your company’s boxes and brand identity. Time constraints keep it under two minutes, encouraging repeat play for a higher score.
Attendees see multiple shipping labels whizzing by, each needing scanning or rejection. Players must tap to scan correct, legible labels that match the shipping destination while avoiding incorrect or incomplete labels. The speed at which participants recognize correct labels and react determines their final score. It’s a fun tribute to real-world packaging processes where correct labeling is everything.
Players operate a virtual catapult that launches boxes onto passing trucks. Each truck has a small window of time in which it’s in range, so the launch angle and power must be just right. Successfully land your boxes on as many trucks as possible within two minutes. It blends comedic, cartoon visuals with the serious theme of efficient supply chain loading.
This format works best when your brand is already well-known, and you want to create excitement. If your product or service is unfamiliar, we don’t recommend starting with this type. Swedes often value fairness and transparency, so be sure your chance-based games feel lighthearted and fun—never gimmicky. Here’s how we’ve used it in the past:
Exhibition games are more than just fun—they’re strategic tools to engage visitors, communicate your message, and differentiate your booth. In a culture that values subtlety and meaningful interaction, gamification offers a respectful and impactful way to connect.
We invite you to explore your options by filling out our Exhibition Game Design Form for Scanpack Fair. You’ll receive a free one-hour consultation and get to see some of our latest creations. Let’s design something unforgettable together.